GOAL/SITUATION

To raise awareness about the charity fund “Galchonok” supporting rehabilitation programs for children with organic and incurable nervous system conditions. In order to become more self-dependent and be able to do elementary movements like smiling, sitting or holding a cup these children have to repeat the same exercises for 3-7 hours every single day.

PROBLEM

Galchonok’s children can not be cured completely, but to minimize the consequences of their diseases they have to do painful and expensive rehabilitation every day. Charity Fund Galchonok need more donations to provide free rehabilitation programs for these kids.

We made a channel with five pseudo-coub videos united with one simple message ‘The key is not to stop’.