Cannes Lions
DDB GROUP, Melbourne / TREASURY WINE ESTATES / 2014
Overview
Entries
Credits
Description
Sunshine is a wondrous thing that transforms our mood and the world around us for the better. It's also an essential ingredient when it comes to making Lindeman’s world famous wine. This TVC is the launch spot for a new global brand campaign and utilises a unique combination of time-lapse photography and stop-motion animation to show the relationship between humankind and sunshine. It's a departure from the cliched world of traditional wine commercials, leaving category images of vineyards and barrels firmly behind.
Execution
For our commercial, we not only needed a music track that would evoke the sunniness contained within it, but would also compliment the film’s unique mix of time-lapse photography and stop-frame animation. To that end, the quirky rhythm and evocative melodies of the musician by Welsh avantpop duo was the only choice.
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