Cannes Lions

It's Time to LetGo

CP+B, Miami / LETGO / 2016

Awards:

1 Bronze Cannes Lions
2 Shortlisted Cannes Lions
Film
Film
Film
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Description

An overturned truck is perched precariously over the edge of a cliff. A man is holding on to the grill of the truck for dear life with his left hand while clutching a red bowling ball in his right, unable to lift himself up due to the added weight. His friend, safely seated on top of the truck, tells him he's going to have to let his beloved ball go, but the man refuses. To speed this process along, the friend puts the ball up for sale on LetGo. After almost no time at all, a bearded man traverses up the side of the cliff and offers to buy the ball, to which the friend happily concedes.

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