Cannes Lions
CP+B, Miami / LETGO / 2017
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We open on a mother and daughter outside their home as a massive tornado barrels toward them. Despite being seconds away from getting sucked up by the tornado, the mom just can’t let go of her adult daughter’s childhood rocking horse. The daughter insists she doesn’t want it, but her mom won’t give up, insisting the daughter would feel differently if she had kids. Finally, the daughter decides the best thing for both of them would be to just sell the rocking horse on letgo. As soon as she puts it up for a sale, a minivan flies out of the storm and lands with a thud. The parents of a young girl buy the rocking horse and then are immediately whisked away by the tornado again.
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