Cannes Lions

ITV 1

BBH, London / ITV / 2009

Film
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Description

This is the story of five children who go for a walk along an isolated, windswept beach. It's cold and gloomy and miserable. In frustration one of the children throws a rock up at the grey mantle of cloud. Amazingly, magically, the stone travels up, up, up until it pierces the clouds and lets the sunshine in. Just like that their day is transformed into something bright and wonderful.This film is a simple metaphor for ITV1. It's about how ITV1 - the brighter side - can cut through the grey and the gloom and make everything seem once again colourful and light.

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