Cannes Lions
HAVAS NEW YORK, New York / HAVAS / 2017
Overview
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Credits
Description
The Havas Genius Genome powered by IBM's Watson. A simple, personalized mobile experience that gave clients a taste of how artificial intelligence can help them unravel the minds of their consumers and find insights previously not possible.
Execution
We created a simple mobile experience powered by Watson. First, we mapped the minds of the world's greatest geniuses and broke them down into personalities. Next we fed in data about our individual clients from their public and social profile on the internet. Watson crunched the data to match and reveal the three genius profiles each client was made of. The geniuses were rendered in a single line animation to further drive the point of making AI simple and easy. An simple pencil analog design to represent the next breakthrough technology in marketing.
Outcome
We had five invitations to pitches from internal and external clients. Havas was seen as the go-to agency for creating AI based solutions and the next generation of consumer insights and knowledge creation.
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