Cannes Lions

IVIS

HAKUHODO, Tokyo / CANON / 2012

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This work is a film of about one minute long.

By using Judo as an amusing metaphor, it introduces the functions of the video camera, iVIS, through a more friendly, accessible presentation.The man acting as the Judo judge(he is a proficient actor in Japan) evaluates the father's handling of video camera technique.The father passionately tackles the following video camera techniques to capture the best moments of his precious daughter on film.・Camera Blur Reduction・High Fidelity RecordingThe judge pronounces the score for each technique the father successfully achieves as "Waza Ari!".The story is set up as taking place in a Judo Dojo where shoes aren't allowed. This is why the characters are all bare footed.

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