iZettle is a financial technology company that provides small businesses with eCommerce and payment solutions, which are as easy to use and as effective as the custom built solutions that multinationals build for themselves.

In Sweden, as in many countries all over the world, it has never been harder for small businesses to compete with big internet based companies, who are pushing down margins through the power of scale. This is the problem that iZETTLE aims to help solve for small businesses, through it's eCommerce and payment solutions.

The film depicts a dystopian-future, where diversity and freedom of choice are under threat by Big Corp. Privacy is breached, machines replace human workers and mass-produced items are delivered by drone in an instant. Billie, a Selfmade, runs her own bakery in the face of the omni-present, market leader but is struggling in a world of grey, constantly under threat of being pushed out by her giant competitor.

Being driven by passion, however, and further inspired by a young girl who loves her charming and unique cupcakes, Billie finds the strength to carry on and stand up against Big Corp. In an uplifting and hopeful end where the grey world turns to colour, Billie steps out of her bakery and we discover she is part of an army of small business owners who are making independence and non-conformity possible with the help of iZettle. Final message reads: Join the resistance.