iZettle is a small Swedish company that builds game-changing payment services and apps with the mission to empower small businesses and help them grow.

In this brand-obsessed world it’s getting harder and harder to make it for small businesses. Shopping districts around the world are dominated by big brands, supported by big banks with big wallets. But small business rebels, entrepreneurs and nomadic retailers are fighting hard to bring their products to the world.

To show that iZettle is all about supporting these businesses and helping them take on the fight we invited six of Britain’s smallest businesses to open up their very own flagship store on Britain’s greatest shopping street. For 12 hours each.

Every night a tireless effort was made to transform and tailor the store to match each business, giving them everything they needed to compete with the big brands — the iZettle payment solution was the only element that stayed the same.

There were six grand openings and six grand closings in the same store during six days. Shoppers had the chance to discover a new, unique and exciting brand each day. And the six small businesses faced a success beyond their dreams.

To show that iZettle is all about supporting small entrepreneurs we invited six of Britain’s smallest businesses to open up their very own store on Britain’s greatest shopping street. For 12 hours each.

Before the event week we made five promotional videos of each business participating in the store to create buzz. Other entrepreneurs could compete for the last opening day of the store.

During the event week a tireless effort was made to transform and tailor the store to match each business every night, giving them everything they needed to compete with the big brands — while the iZettle payment solution stayed the same.There were six grand openings and six grand closings in the same store during six days where bloggers, journalists ect. was invited.

After the event we released the story about how it went, the final proof that iZettle truly are on the small businesses side.

The 12 Hour store was an immediate hit. The promotion films about each business rapidly spread, with a total of 411 000 views, 3 000 000 impressions, 10 000 social actions before the event week.

During the week costumers was excited to experience a new store everyday and it didn't take long before the media picket it up. Suddenly you could hear about iZettle in national TV, radio and newspapers.

In total the campaign got 8,3 million impressions, 1million views, 128 PR stories and 27 00 social actions. It even spread beyond UK with 16 countries covering the story.