Cannes Lions

JACK LINK'S BEEF JERKY

CARMICHAEL LYNCH, Minneapolis / JACK LINK'S / 2015

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Any snack can satisfy a little hunger. But when you’re really, really hungry? That takes a protein-packed meat snack like Jack Link’s Beef Jerky. We created the Hangry Moments campaign to remind people that Jack Link’s isn’t just for camping and road trips; it’s the perfect snack to keep at the ready in your purse, desk drawer, or carry-on for whenever hanger strikes.

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