The “Jägermeister WildShopping.tv” concept transforms Jägermeister from a “one-dimensional” product brand into a “multi-dimensional” experiential brand, meaning it moves outside of the normal advertising block. Every month there’s a new episode (each 5 minutes), featuring the brand messengers “Rudi” and “Ralph” advertising the month’s three weird Jägermeister products. In doing this, Jägermeister is parodying average home shopping shows.Various advertising measures, such as short teaser TV-Spots, ads, online, and teletext texts on the broadcasting partner Pro Sieben’s partner site are there to support the sales show. And a call centre was also set up specially for the show.

RESULTSThis broadcast has become a real part of Germany’s TV landscape and its name advertises itself. “Jägermeister WildShopping.tv” has gained a high market share of up to 10.3% and 510,000 contacts per broadcast. High response rates and product orders confirm just how much interest the show generates.