Cannes Lions

JAL SOCIAL BLOCK ART

TOKYU AGENCY, Tokyo / JAPAN AIRLINE / 2013

Overview

Entries

Credits

Overview

Description

To maximize the passenger on the Boeing787 of Japan Airlines new route Tokyo-Boston. Not only to connect the both cities by air, we had an ideal to connect the people and the cultures of both cities.

We developed a Non-Verbal Borderless communication & Art creation program that connects Tokyo and Boston. Using the idea of “building toy blocks”.

This is a real-time art creation program that enables users in Tokyo and Boston to cooperate in building these two cities and the Boeing 787.

Users around the world had interconnected and inspired each other through artistic communication.

Similar Campaigns

10 items

Musicolors

AMPFY, Sao paulo

Musicolors

2018, GOL AIRLINES

(opens in a new tab)