Cannes Lions

AIRLINE

HAKUHODO, Tokyo / JAPAN AIRLINE / 2007

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Every one has probably had experiences of throwing a paper airplane to the sky in their childhood. It comes from the pure feeling that kids have of dreaming about going to other countries. Simple process of making a paper plane shown in this ad-bannerrepresents how easily people can go abroad with JAL. Moreover it sends a positive message to go out into the world beyond borders, as “beyond the ad-banner frame”.

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