To achieve an increase in rate-of-sale, we invented the Jarritos Double Straw: Two straws wrapped together to custom-fit Jarritos’ glass bottles. It allows consumers to mix and match any two flavors together for a more creative and customizable experience. Each Jarritos costs around a dollar. Each Double Straw only costs about 25¢ to make. Those interested in experiencing the Double Straw can pick one up for free at their local convenience store. Consumers double their typical purchase in order to try it.

To achieve an increase in rate-of-sale, we invented a promotional item called the Jarritos Double Straw: Two straws wrapped together to custom-fit Jarritos’ glass bottles. The Double Straw is given away for free, encouraging consumers to buy more than one Jarritos. They can then mix and match any two flavors together for a more creative and customizable experience.

While still early in its lifecycle of awesomeness, the Double Straw has already yielded great results. On its own, this clever little invention instantly increased the Jarritos product line by 500%. Their original 11 flavors can now be mixed and matched to create 55 new flavors. They’re almost as fun to name and talk about as they are to drink. And Jarritos’ 2 million Facebook fans have joined the conversation, in English & Español, commenting on new Flavor suggestions and finding out how they can get their own Double Straws and start discovering their own favorite flavors.