As a global brand in over 180 countries, Nescafé has long been committed to a sustainable future in which its coffee is responsibly sourced, produced, and packaged around the world. Nescafé’s challenge was to relay to consumers how important sustainability was to them. We wanted to create awareness and drive engagement in a way that was relatable, with an insight that was purely true to Nescafé.

Our goal with the film was to represent the four countries we shot in as authentically as possible. Which is why shooting on 35 mm film felt like the natural choice. The real, rich colours we captured in camera would lay the groundwork, while the grade would only enhance it. When it came to grading the film, our goal was to have the vibrant colours from India, Thailand, Italy, and Mexico come through without losing the realness of each scene. Of course the challenge became making all of these vastly different locations feel like they came from the same world, the world of Jars.

‘Jars’ was warmly embraced across the country and beyond for its universal truth and efforts around sustainability. And in addition to the acclaim, the brand has also seen impressive business results - market share for Nescafé increased by 150 basis points while competitive share went down 170 basis points. Share of requirement among current users went up 90 basis points and overall sales grew by 6%. In response to these incredible results, the film is currently being adapted to be aired in additional markets around the world.