Eurobest

J&B Rares Stories

MNSTR, Paris / J&B / 2016

Presentation Image
Supporting Content
Demo Film

Overview

Entries

Credits

Overview

Background

After building communications around the universe of the night and mixology, J&B decided to return to the fundamentals of their story. We wanted to reveal his unknown and extraordinary history.

Execution

- We imagined the RARE STORIES, a 360° web series of 4 episodes that combines storytelling and digital experience.

- We used the comic book style, so popular in France, allowed us to stylise the narration.

- Using all the stylistic codes of the brand, each episode reveals another chapter of the unique history of the founders, through the ages and across continents.

- Every episodes are viewable on YouTube, Facebook and during the brand events via Oculus Rift and Google Cardboard.

- every episodes duration is between 1 and 2 minutes.

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2023, J&B

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