Cannes Lions

J&B SCOTCH WHISKY

101RPM, Madrid / J&B / 2007

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User: DIAGEO Password: D14G30The summer J&B Nightology Boat 2006 campaign was focused towards organisation of parties that take place in interesting tourist places around Spain. For this purpose, the brand had a boat entirely decorated with J&B iconography. To have attended the parties, you needed tohave received exclusive invitations J&B was giving away.

Different games all over the site gave users opportunities to receive party invitations, this allowed us to increase our database of registered users.User Name: DIAGEO; Password: D14G30

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