100 and J&B launched a viral video for its interactive Christmas greeting card.

The main concept of the e-card was the idea of presenting mini versions of yourself and your friends as Christmas presents (dancing an impossible choreography made by David Elsewhere, famous freestyle dancer on Internet). Users converted themselves into a miniature copy to give as a present to their contacts in a personalization site.Results:- 895,000 UU [26.4% target objective)- Visits: 985,000 - Average time: 6’30’’- E-cards created: 230,000- Page views: 1,342,000Ecard example: http://www.jbonline.es/friendsandchristmas/xmasDirect.php?id=7841847402