Cannes Lions

JEEP GRAND CHEROKEE

DDD DESIGN, Hamburg / DAIMLEY CHRYSLER / 2006

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Overview

Outcome

Beside the product-video and its scenes, this new selling tool ón DVD/TV provides a showroom and car configurator alike setting for the familar presentation on the Home-Cinema/TV in the living room (comuters are negatively associated with work). No other medium provides such a movie-like and sound quality, or such long retention time and awareness like DVD interactive.

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