Cannes Lions
DDD DESIGN, Hamburg / DAIMLEY CHRYSLER / 2006
Overview
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Credits
Outcome
Beside the product-video and its scenes, this new selling tool ón DVD/TV provides a showroom and car configurator alike setting for the familar presentation on the Home-Cinema/TV in the living room (comuters are negatively associated with work). No other medium provides such a movie-like and sound quality, or such long retention time and awareness like DVD interactive.
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