Cannes Lions

Jeff's World

BOYS + GIRLS, Dublin / THREE IRELAND / 2022

Film
Film

Overview

Entries

Credits

Overview

Execution

With regards to creating Jeff, our hero bearded dragon:

Defining his body language was definitely one of the main challenges.

Jeff had to feel real and tangible but also be fun and emotive.

We observed and analyzed hundreds of videos, from funny internet memes to proper animal studies.

We had to assess what their distinguishing moves were but also how to convey the natural and fun attitude these animals have.

After a generous testing phase we had to build a complex rig with many controls to allow each animator to manipulate the face and his skeleton to reach that level of richness.

We also have built an advanced FX system to simulate fat, muscle and skin to add a subtle second degree of animation to bring Jeff to life.

It was a fantastic project to work on and we hope to be able to make a second chapter!

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