We used Jennifer Aniston’s distinctive personality, classic style, and a touch of humour, to showcase the Economy Class cabin on the Emirates A380. In the video, Jennifer befriends Cooper, a feisty young boy who is also in the same flight as her. The two strike up a conversation and build a warm rapport, as they discover the Emirates Airbus A380 together.

Running to a length of 1 minute and 30 seconds, the 'Jen's Back' online video featuring Jennifer Aniston was released on 6th October 2016 across Emirates' social media channels on Facebook, YouTube, Instagram and Twitter. The video quickly went viral generating over 5.7 million organic video views across the Emirates' Facebook page and Emirates' YouTube channel within the first 72 hours of going live. On YouTube, the video led visitors to a dedicated landing page on the Emirates website featuring exclusive behind the scenes content including bloopers, making of the video, meeting the team behind the video and exploring the Emirates A380.

With its human touch and emotional appeal, the 'Jen’s Back' video became a social media hit with over 5.2 million organic video views on Emirates’ Facebook page and over 5.8 million organic video views on Emirates’ YouTube channel. The video also resulted in over 154,000 reactions, comments and shares on the Emirates' Facebook page. The campaign hashtag #JensBack generated over 6 million impressions on Twitter. Overall the video generated over 62 million video views (organic and paid) on Emirates' Facebook & YouTube channels. The 'Jen's Back' video also resulted in global press coverage and earned media exposure for Emirates, and helped put the spotlight on the product offering, comfort and luxury on-board the Emirates Airbus A380.