Cannes Lions

JEWELLERY

BBH CHINA, Shanghai / WORLD GOLD COUNCIL / 2011

Presentation Image
Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Execution

K- GOLD created a fresh way to do product sampling, allowing women to try on the latest K- GOLD jewellery designs at home. K- GOLD created a minisite with an Augmented Reality Mirror, where ladies are encouraged to virtually try on different K- GOLD designs with different looks. So they know exactly which jewellery fits them best.

This fresh use of digital media pushed purchase intent earlier; and engaged jewellery buyers in a new way.

Outcome

-Over 8,000 pieces of K-GOLD designs featured in the online campaign were sold during the 3 month campaign period.-Total K- GOLD market increased by 10% in 2010.-Preference for gold jewellery rose 34% at the expense of Platinum and Diamond in 2010.

Similar Campaigns

12 items

GOLD: A Journey With Idris Elba

AKQA, London

GOLD: A Journey With Idris Elba

2024, WORLD GOLD COUNCIL

(opens in a new tab)