K- GOLD created a fresh way to do product sampling, allowing women to try on the latest K- GOLD jewellery designs at home. K- GOLD created a minisite with an Augmented Reality Mirror, where ladies are encouraged to virtually try on different K- GOLD designs with different looks. So they know exactly which jewellery fits them best.

This fresh use of digital media pushed purchase intent earlier; and engaged jewellery buyers in a new way.

-Over 8,000 pieces of K-GOLD designs featured in the online campaign were sold during the 3 month campaign period.-Total K- GOLD market increased by 10% in 2010.-Preference for gold jewellery rose 34% at the expense of Platinum and Diamond in 2010.