Xister decided this kind of jewellery needed to be shown in a completely different way. Due to the significance of the product, motion graphics and 3D design were considered, within all the innovative techniques, to be the most suitable to emphasise jewels characteristics and to present viewers with the necessary information. The decision resulted in the creation of a proper environment and an evocative mood for every single jewel. Nonetheless, all of them were clearly taking us back to the amazingly luxurious world of Bulgari.

The audience greeted the presentation with thunderous applause and standing ovation.