Website description:The concept behind this new website created for Bulgari is "The Most Surprising Website in the Luxury Market". The distinctive characteristics of the site are fluid navigation; precise, complete and constantly updated information on the products; remarkable graphic layout, interactivity, above-average download speed.The Bulgari website offers each visitor a possibility to get more familiar with the product (by means of test description, photo, Flash animation, video clip, QTVR, screensaver). It provides both information and entertainment that reflects the belonging of Bulgari to the world of luxury and its being a trendsetter in a Fashion industry.Killer application:By means of a special software application each visitor, after getting registered, has a possibility to create and download its own personalized catalogue where he can insert, while navigating, the products he is interested in.