Cannes Lions

JEWISH COMMUNITY INITIATIVE

WUNDERMAN ARGENTINA, Buenos Aires / FUNDACION TZEDAKA / 2006

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Overview

Outcome

As a result of the campaign, the percentage of spontaneous donations as soon as it started was 34% of the total donations made. In addition, this amount surpassed more of the double of previous campaigns in the first weeks, and left a great margin above all expectations. During the month of the campaign, 935 people called, donating a total of $ 140.000.- Response rate was 3,72%, a superlative percentage for funds collection campaigns.The campaign has already been awarded by AMDIA and DIENTE, two important local festivals.

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