Cannes Lions

JOB SEARCH WEBSITE

JWT HK, Hong Kong / MONSTER.COM / 2008

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Overview

Entries

Credits

Overview

Description

To remind people not to waste their talent by being stuck in the wrong job and to find the right job using the best platform – Monster.com.

Execution

In different business districts in Hong Kong, we give our target audience vivid and direct demonstrations of the problem of being stuck in the wrong jobs. This reminds everyone to put their talent to good use and to find the right job using the best platform - Monster.com.

Outcome

After DM distribution, new IP visits increased by 40% and new registrations increased by 30%.

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