Cannes Lions
JWT HK, Hong Kong / MONSTER.COM / 2008
Overview
Entries
Credits
Description
To remind people not to waste their talent by being stuck in the wrong job and to find the right job using the best platform – Monster.com.
Execution
In different business districts in Hong Kong, we give our target audience vivid and direct demonstrations of the problem of being stuck in the wrong jobs. This reminds everyone to put their talent to good use and to find the right job using the best platform - Monster.com.
Outcome
After DM distribution, new IP visits increased by 40% and new registrations increased by 30%.
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