Cannes Lions

JOCCA COTTAGE CHEESE

ECCETERA PRODUZIONI AUDIO, Milan / KRAFT / 2012

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Jocca is the fresh and light cottage cheese by Kraft.This campaign plays down the problem of staying in shape, inviting people to ignore false and absurd promises of losing fat quickly and to believe only in true certainties.Jocca. Only 100 calories per 100 grams.

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