Cannes Lions

JOHN LEWIS REFURB

ADAM&EVEDDB, London / JOHN LEWIS / 2015

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Overview

Entries

Credits

Overview

Execution

As we were telling the people of Southampton about something that was happening locally, we felt it was important to reference the city itself.

So, we decided to use a nautical theme in recognition of Southampton's history as a renowned port.

Outcome

Little Waitrose Southampton took £40.7k from the part week commencing Wednesday 17 September (£8.7k on opening day), £20.7k up on forecast.

In Week 45 branch sales are currently 0.4% ahead of budget (YTD) and Little Waitrose is 16.3% ahead. (WTD)

The campaign successfully delivered on awareness, frequency and new customer acquisition.

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