Cannes Lions

JOHN WALKER & SONS

RAISON PURE, New York / DIAGEO / 2012

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Overview

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Credits

Overview

Description

The Diamond Jubilee of Queen Elizabeth II is the first since that of Queen Victoria and only the second Diamond Jubilee ever celebrated. John Walker & Sons Diamond Jubilee is the finest expression of gratitude, respect and pride for Queen Elizabeth’s 60 years of enlightened leadership. To mark the occasion as a royal warrant holder, Johnnie Walker asked us to become the creative force and Art Director for this programme: for all the design and creative aspects of the project.

Execution

John Walker & Sons Diamond Jubilee is a showcase of optimism, achievement and great collaboration between the client, the agency and the craftsmen. It features a diamond shaped decanter standing on 6 pillars representing each decade of the Queen’s reign, as well as 60 facets reflecting the diversity and dynamism of the Commonwealth. The radiance of the decanter reflects Her Majesty as the royal guiding light and marks the forward-looking foundation of Johnnie Walker. The experience includes 2 hand-engraved crystal glasses, a hand-bound personalised booklet chronicling the detailed craftsmanship with an authentication certificate, all housed within a custom oak cabinet.

Outcome

Only 60 numbered bottles of the precious 1952 liquid (the year of the Queen’s coronation) were produced. The first of which was presented to Queen Elizabeth II herself on the anniversary of her Diamond Jubilee. 2 bottles will remain on permanent display, while the remaining 57 bottles will be sold privately through the John Walker & Sons’ house. The Diamond Jubilee profits will go to fund the Queen’s charity, QEST, which supports craft education.

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