The campaign was launched together in a number of bars in China, in particular in some key cities such as Shanghai and Chengdu. The 5 films were shown together so that people could enjoy the whole story.Johnnie Walker celebrates the essence of progress through it’s global ‘Keep Walking’ campaign. However in Asia, the nature of progress is less individualistic than in the west – the success of an individual comes from the unwavering support of friends. “The Pact” campaign was born out of this uniquely Asian view of progress, with five episodic films centering around four best friends and their unconditional support to one of their own accomplishing a bigger dream. With a signature gold/black grading (the brand colors) and story driven content, the campaign stands a world apart from the usual glitz of category advertising.