Eurobest
BACON, Copenhagen / SAMSUNG / 2022
Overview
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Credits
Execution
A woman is shown the new Samsung Galaxy Z Flip 4—a seemingly innocuous moment that upends her life. Though the protagonist echoes many smartphone users when she swears that she loves her current device and would “never switch” to a new one, her friend’s foldable model begins to haunt her.
Everywhere she goes, she sees things that are foldable: the book she reads on the bus, the sandwich she makes for lunch, a toilet lid, even her yoga class peers who bend in their poses.
The more she resists, the more extreme the visual reminders become, until eventually, the specter of the foldable phone is too much to bear. The ending of this story is inevitable.
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