Cannes Lions

Journey Ahead

MJZ, Los Angeles / SONY / 2019

Film

Overview

Entries

Credits

Overview

Background

To speak to this more casual audience, we created an escapist, visual odyssey to transport the viewer through a series of breathtaking PlayStation worlds, set to a heroic poem that served as a call to adventure.

The film’s meticulous attention to craft and detail highlighted the brand’s dedication to the creative process and the importance of properly bringing these worlds to life for the gamer, illustrating the greatness that awaits when you dive into the incredible PlayStation universe.

Execution

Starring a lone hero who awakens to embark on a journey through a series of epic gaming worlds. Set to an original poem, the film inspires gamers and non-gamers alike to dive into the greatness that awaits.

Similar Campaigns

12 items

Notable Women

GOOGLE CREATIVE LAB, New york

Notable Women

2019, GOOGLE

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