Cannes Lions
JOURNEY TO THE HEAT
OGILVYONE, Madrid / IBERDROLA / 2015
Overview
Entries
Credits
Overview
Execution
As well as the website www.viajehaciaelcalor.com, we developed a series of elements to publicise the action: a video, emails, mailings, press, elements for social networks, etc.
Outcome
RESULTS
More than 600,000 visits.
More than 131,000 participants.
IMPACT
The day after its launch, the campaign was a trending topic on Twitter. It also appeared in more than 30 blogs and online media outlets.
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