Cannes Lions
OGILVYONE, Madrid / IBERDROLA / 2017
Overview
Entries
Credits
Description
¿How can it be that, while we have a national team of the best players, we still don’t have one of the best fans? That’s exactly what we did for the sponsoring action of Iberdrola in the last Eurocup. We chose the best 23 fans of our country and sent them to the tournament like every other national team: with its own clothing, oficial bus, team hotel, lineup announced by Vicente del Bosque and access to all of Spain’s games.
Execution
Made by the 23 best fans of the country and gathered to travel to the Eurocup like any other national team:
Official Bus
Team Hotel
Access to support Spain
Outcome
15 MILLION PEOPLE REACHED ON SOCIAL MEDIA.
NATIONAL TRENDING TOPIC.
Similar Campaigns
5 items