Cannes Lions

JUJU FEAT. SPONTANIA

DENTSU, Tokyo / SONY / 2009

Awards:

1 Gold Cannes Lions
Presentation Image
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Overview

Entries

Credits

Overview

Execution

We developed a brand-new method of mobile movie which was named "Pair Movie". It is the world’s first mobile movie enjoyed by placing more than 2 cell phones side-by-side. We leveraged this technique for song promotion and have produced 5 Music Video whichs are made up of 5 episodes. The videos are streamed for free on the campaign website only for mobile.

Outcome

The campaign was splashed on a newspaper front page on Dec 1st, 2008. Pair Movie is played total 400,000 times in one month. Its number is tremendously large as the Music Video's viewership on mobile phone. The song was downloaded on mobile and PC by 200,000 people in first week. The total number of downloads is 2,200,000 so far and is still increasing. More than 150,000 copies of the CD were sold. The song “SUNAO NI NARETARA” has become her biggest hit.

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