Cannes Lions

JUKE

TBWA\G1, Paris / NISSAN / 2012

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This television spot heads the extreme sports-themed campaign named “Built to Thrill”, which conveys the high-energy of the sporty Nissan Juke and features a driver¹s car built around him as he performs just about every daredevil stunt known to man.The Juke is shown being assembled by a variety of people as it skydives, jumps ramps and scuba dives before emerging out of a tunnel, set to a musical backdrop.

The spot was shot in South Africa with most of it as live action.

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