In Lebanon, the highest number of accidents are due to speeding. Reckless drivers listen to no one (not even speed alarms), and continue to speed without a care for the world. RYMCO needed to get them to slow down and make our streets a safer place.

A Nissan vehicle was outfitted with the Warning Voice, replacing the usual speed limit warning sound.

We then contacted family members of reckless drivers, and recorded their personalized message to their loved ones.

Drivers with a history of accidents and excessive speeding were then invited to a test drive, unaware of what would come.

Once they started to speed, the regular speed alarm switched to an unexpected voice message by the loved ones urging them to slow down.