Cannes Lions

NISSAN LIVE SETS

OMD USA, New York / NISSAN / 2008

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

Nissan Live Sets takes place in a custom-created, branded soundstage on the FOX Studio Lot in Hollywood, California. Live audiences experience the shows (two per month) first hand, while the A-list artists performances are distributed both digitally and on television. The integration was engaging, dominant and surrounded the consumer at every touch-point. The “live” performance seamlessly transferred the Nissan brand and provided additional value to the consumer’s digital experience. A-list artists playing in the intimate setting and answering questions from the audience added the “wow” factor.

Outcome

+1MM clicks to NissanUSA.com and +73K core actions 1.8B branded & co-branded ad impressions$2MM in top-tier PR value+9MM unique visitors 84MM video streams for Nissan Live Sets+29B editorial views, ad impressions and audio/video streams across the Yahoo! Network

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