Cannes Lions

JUNG von MATT RECRUITMENT

JUNG von MATT, Hamburg / JUNG VON MATT / 2009

Awards:

1 Bronze Cannes Lions
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

On popular sites like 'Lürzer's Archive', 'Ads of the world' and 'Coloribus', art directors and copywriters find inspiration or moods to illustrate their ideas. In many cases also using Jung von Matt works. And this is where our idea cuts in: we placed messages behind our showcased work. Whenever a visitor drags a picture of one of our ads to the desktop, to make a copy, he or she is faced with our message: 'Playing copycat again? Get original at Jung von Matt'

Outcome

Till now hundrets of creatives contacted us. Many blogs covered our idea and enforced it by drawing even further attention to our message. Which generated even more applications.

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