Cannes Lions

JUNGLE LODGE

LEO BURNETT INDIA, Mumbai / MANELAND JUNGLE LODGE / 2007

Awards:

1 Shortlisted Cannes Lions
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Overview

Entries

Credits

Overview

Execution

Malls and cinema multiplexes in India attract a huge crowd and a large percentage of our target audience frequents these places. So, we dressed a 7- foot tall man to look like the ancient caveman and made him walk around the mall with the Maneland visiting card in his hand. His job was to pretend that he was lost and tell people he was.

Outcome

The caveman aroused the curiosity of passersby to such an extent that they began taking pictures with him. People soon began asking each other about the whereabouts of the Jungle Lodge. MMS clips that were recorded during the activity kept doing the rounds. Very soon local newspapers contained articles that reported the caveman activity.

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