Cannes Lions

Junior Swimming Championships

DENTSU INC., Tokyo / TOKIO MARINE & NICHIDO / 2019

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Overview

Entries

Credits

Overview

Background

More and more Japanese swimmers are giving up on the sport when their times don’t improve.

To convey the importance of diligence in swimming, we needed a poster that gave encouragement .

Idea

We created a poster that gave swimmers courage while gaining recognition at nationwide swimming tournaments.

The powerful wish, "Breaking The Limit" was expressed through Splashes.

Execution

All the designs were done by hand.

The Splash was drawn with a spray.

They were posted at Tokyo’s Tatsumi International Swimming Center from the 26th to 30th of March, 2019.

Outcome

The stadium is full.

The goods were sold out.

There was a lot of voices asking for a poster.

Similar Campaigns

12 items

2 Cannes Lions Awards
JUNIOR SWIMMING CHAMPIONSHIPS

DENTSU INC., Tokyo

JUNIOR SWIMMING CHAMPIONSHIPS

2015, TOKIO MARINE & NICHIDO

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