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PUBLICIS CONSEIL, Paris / DEPAUL / 2016

Presentation Image
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Background

In the last 12 years, the number of homeless people in Paris increased by 50%. There are more and more of them, but people seem to care less and less.

Without any communication budget, Depaul, a charity helping homeless people, carried out a social experiment in the streets of Paris, to make people realize how we treat homeless people.

The objective of the operation was first to raise awareness on Depaul, which is a new charity in Paris.

The subsidiary objective was to generate donations for the cause.

Execution

There was no production budget for the film: directors, technicians, post producers… were not paid.

We use a go pro camera for most of the shots, to be discrete and especially to capture the real life moments.

The finish is a simple realization, refined, raw.

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