Cannes Lions

Just One Look

PUBLICIS CONSEIL, Paris / DEPAUL / 2016

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Case Film

Overview

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Credits

Overview

Description

Make people consider the real problem by proving with a concret live event that they care more about pets than homeless people.

We decided to shoot a social experiment in Paris demonstrating that we pay more attention on animals than homeless people.

We placed one camera near a homeless person and one camera near a dog, and we recorded the looks of pedestrians

Execution

We decided to shoot a social experiment in Paris demonstrating that we pay more attention on animals than homeless people. We placed one camera near a homeless person and one camera near a dog, and we recorded the looks of pedestrians. In 1 day only 17 looks for the HOMELESS PERSON against 258 looks for the dog, which was fed, caressed and recieved compassion.

Outcome

Strong relay on social networks: + 240 % shares on Depaul’s pages.

• Strong press impacts in France

and abroad.

• 36x more donations than last year.

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2019, ADVERTISING COUNCIL

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