ACO is one of the largest water management companies in the world, with leading services and products across a number of categories. It has built a leading reputation for innovation, diversifying its offer to collaborate on large-scale projects such as Heathrow Terminal Five, the London Olympic Park and the Tate Modern Switch House. In the UK, however, there has been an influx of competition challenging their core market.

We were approached with the brief to evolve their brand to reflect the firm’s leading position, with a two-fold brand challenge. It needed to differentiate its offering from the generic trademark of the market, whilst communicating the unrivalled product quality and depth of expertise in an increasingly saturated market. The output needed to be an advertising campaign than celebrated the diverse range of architectural projects that they are involved in, reasserting their position as global leader.