Cannes Lions
MJZ, Los Angeles / TROPICANA / 2022
Overview
Entries
Credits
Execution
The spot, titled “Just Another Day”, features, among others, an astronaut falling back on Earth, through the ceiling of a house where a family are having breakfast, and grabbing their Tropicana bottle from the table to drink it, a woman finding her car hit by a post and surrounded by dozens of crows, who continues to sip from her Tropicana bottle, and a young girl and her dad finding a many tentacled monster lurking under her bed, who also keep drinking from a Tropicana bottle. Serving as soundtrack is Ella Fitzgerald’s song “It’s A Lovely Day Today”. A perfectly lovely note of sarcasm adds just the right drop of sunshine to a catastrophic day for all.
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