Cannes Lions

Justice Is Not Fair

J. WALTER THOMPSON BRAZIL, Sao Paulo / REDE DE JUSTICA / 2017

Digital Proof JPG
Digital Proof JPG
Digital Proof JPG

Overview

Entries

Credits

Overview

Description

In Brazil, prejudice is one of the main reasons why people are put behind bars even without being tried. This sad fact causes other big problem in Brazilian jails: mass incarceration. In a space meant for 3 prisoners, there are actually 4 times more people. So it is fair to say: in Brazil, justice is not fair. With that in mind, we created a campaign that contains prints with educational stories based on real facts to make people care about the cause and start a change.

Similar Campaigns

6 items

Voice of Addiction

HAVAS WORLDWIDE HELSINKI

Voice of Addiction

2016, CANCER SOCIETY

(opens in a new tab)