Cannes Lions

JWT CHILE

JWT CHILE, Santiago / JWT / 2007

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The "Signboards" campaign broke the traditional communication and rescued the signboard as a powefrul media among youngsters who, while fighting for an educational reform, demonstrated their art direction adn copywriting skills in signs that had high visibility and new covers. JWT creatives, to value the talent int his students signboards, painted linen cloths that were hung in the facade of JWT to say: They haven't finished school and already they are teaching us!

Outcome

The commitment to make noise in a controverial subject generated a new glance towards JWT Chile and woke up the interest of the best advertising students who prioritize JWT as the agency to develop their professional practices. A percentage of these students are today hired in the agency.

Similar Campaigns

12 items

Speed

HAVAS GROUP, Paris

Speed

2017, STUDIO +

(opens in a new tab)