Cannes Lions

DON AMANCIO

JWT SPAIN, Madrid / JWT / 2013

Overview

Entries

Credits

Overview

Description

Last October, Amancio Ortega, Spanish owner of Inditex and the third richest man in the world, made the largest private donation in history to an NGO: €20,000,000.

We found out that this amount was the equivalent of 0.05% of his wealth so we launched donamasquedonamancio.org, an online tool with which YOU can calculate 0.05% of your wealth and what’s more, add 1 centimo to it.

This way you can work out how much to give so as to be able to say “I’ve given more than the third richest man in the world”.

We’d found a new incentive for donating. All you had to do was choose which cause to give to from the website.

Similar Campaigns

12 items

PRESIDENTIAL CAMPAIGN FOLLOWING TOOL

JWT BRAZIL, Sao paulo

PRESIDENTIAL CAMPAIGN FOLLOWING TOOL

2011, JWT

(opens in a new tab)