This campaign had run for a month. Users could directly tweet messages and give the advices or encouragements to Taiyo. The story had been developed as if users actually made love story's movie themselves. As a result, users could be connected emotionally to this story. And also this campaign made users bring back memories about their first love and Kajyu Gummi.

The product's sales increased 165%. Amount of followers in twitter was 20,994. Amount of RT during the campaign was 19,768. Furthermore, this campaign was covered by a lot of bloggers and internet news media not only in Japan, but also all over the world. The brand image of Kajyu Gummi finally got top brand ranking in general consumers product category. This campaign succeeded in building up the brand loyalty, and made them bring back the memories of first love and taste of Kajyu Gummi.