Cannes Lions

KDDI GREEN ROAD PROJECT

AH PROJECT TEAM, Tokyo / KDDI CORPORATION / 2013

Case Film
Case Film
Presentation Image

Overview

Entries

Credits

Overview

Description

March 11th, 2011, the earthquake hit the Kesennuma area. When the Tsubaki flowers were vastly damaged in the fires, people's wish was to see Tsubaki in bloom again.

What we decided to do is to create a program of donating through walking with the App.

To promote this program, We used a whole building and created a 3D art in which people can see the patterns of Tsubaki flowers as they walk.

This campaign was brought up in every media.

As a result, 279000 people participated. The donation has reached more than 6.8 million yen equal to 2280 Tsubaki seedlings.

Execution

To promote this program, we used a whole building and created a 3D art in which people can see the patterns of Tsubaki flowers as they walk.

Outcome

As a result, 279 thousand people participated over 2 months. The donation 6.8 million yen. This is equal to 2280 Tsubaki seedlings.

Similar Campaigns

12 items

Restarting a memorable mobile phone

KDDI CORPORATION, Tokyo

Restarting a memorable mobile phone

2018, KDDI CORPORATION

(opens in a new tab)